HSBC: Addressing the 'No Fixed Address' problem

HSBC bank ran an out-of-home campaign in the United Kingdom to promote its services for homeless or housing-insecure people, and to solicit charitable donations.

Campaign video: HSBC – Addressing the 'No Fixed Address' problem

Read the full campaign case study

Credits

Media agency: PHD London / Wunderman Thompson LondonAccount Director: Luke ThorntonAccount Manager: Olivia TaylorBusiness Director: Claire ChislettCreative Director: Mike WatsonCreative: Craig Hunt / James HumphreysMedia Director: Jenny BeralMedia Manager: Laura HooperPartnerships Manager: Shirin KhananoSenior Designer: Graham ChannonSenior Project Manager: Tom LawrenceSenior Strategist: Eleanor MetcalfStrategy Director:Omar ElGammal...

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