HSBC - Banking Without Boundaries - redefining premium banking

Almost every bank will have an account with a name that signifies higher rank and prestige and is targeted at people who are richer than the average mass.

HSBC Premier – Banking without boundaries: redefining premium banking

JWT

SUMMARY

There used to be a time when ad agencies claimed to have helped their clients create products – like Mr. Kipling or 'the right hand diamond ring' (DeBeers). Times have changed...

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