H&S: The Chase

Anti-dandruff shampoo Head & Shoulders grew engagement, awareness and sales in Japan with a brand repositioning and new animated spokesman, Ando, on TV, digital and social media.

Campaign details

Brand: Head & ShouldersBrand owner: Procter & GambleLead agency: Forsman & Bodenfors SingaporeContributing agencies: TBWA Hakuhodo, Verizon media, Material PR, CRCRMarket: JapanSector: Hair careMedia channels:Content marketing, Online...