HS Awareness: Making the invisible visible

AbbVie, a biopharmaceutical company, launched a campaign to increase awareness of hidradenitis suppurativa globally, which blended a sufferer into a bespoke wallpaper, distributed across print and digital.

Campaign details

Brand: Hidradenitis Suppurativa Trust / Abbvie PharmaceuticalsClient: Hidradenitis Suppurativa Trust / Abbvie PharmaceuticalsAgency: Bartle Bogle Hegarty


This is case study about something which has the power to ruin someone's life,...