H&R Block, Inc.: Worried About Bill campaign

Kevin Teague

In 2000 the largest tax-preparation company in the Unites States, H&R Block, Inc., was venturing beyond the niche industry in which it had excelled for 45 years.

H&R Block, Inc.: Worried About Bill campaign

Kevin Teague

OVERVIEW

In 2000 the largest tax-preparation company in the Unites States, H&R Block, Inc., was venturing beyond the niche industry in which it had excelled for 45 years. After a series of acquisitions and changes in upper management, the firm known for preparing tax returns began touting its new mortgage and brokerage services, financial-planning services, and line of personal-finance software. The company's executives also wanted to brand H&R Block as a financial service available to all Americans, not just high-profile businesses. Assimilating all of the company's changes into one advertising message,...

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