Campaign details
Brand: Hewlett PackardBrand owner: Hewlett PackardEntrant company: HP Studio - IndiaIdea creation: In houseMarket: AsiaSector: Technology & electronicsMedia channels: Point-of-purchase, In-store, Social media, Websites & microsites, Search marketing, Email marketingBudget: Up to 500k
Executive summary
At HP, our mission is to create technology that inspires ambitious and meaningful progress. Technology is at the heart of everything we do. It empowers us to make the strides of progress equitable for all. Stemming from this core philosophy, we strove to create meaningful content for parents...