HP IPG Campaign - what do you have to say?

A 2007 campaign for Hewlett Packard. Business objectives: get people to print more, and establish HP as the printing brand.

HP IPG Campaign: From Listening to “What do you Have to Say?”

The business situation:20 years of printing leadership worldwide. 446 million printers sold. Dominant and growing market share. $7 billion in business growth in 5 years. Leadership...

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