HP: Embracing Change
For HP brand marketing whiz Gary Elliott, "freshness" is the operative word
Optimistic. Relentless. Brave. Innovative. As Gary Elliott ticks off the core attributes of Hewlett-Packard, which form the basis for its new rebranding campaign, Let's Do Amazing, there is perhaps an echo effect resounding at the ANA in New York.
Elliott, vice president of corporate marketing, is the new chair of the ANA's board of directors. Just as he aims to heighten HP's presence in digital and social media with the introduction of new products, Elliott is poised to help the ANA deliver...