HP: Apollo, to the moon and back

In Europe, HP, an IT supplier, developed a new framework so that when RFPs were in play, prospects were already emotionally connected with the company's commercial and technical value.

Campaign details

Brand: HPBrand owner: HPEntrant company: Transmission, San FranciscoMarket: EuropeSector: Information TechnologyMedia channels:Content marketing, Direct marketing, Email marketing, Events & experiential, Programmatic display, Social media...

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