How to measure the neuroscientific power of an advertising heartbeat

This event report outlines some headline findings from research conducted by MediaScience and the Ehrenberg-Bass Institute for Marketing Science, based on ads from Mars, Inc.

Mars Inc. has opened up its library of advertising messages and marketing research – more than 100 consumer-packaged-goods advertisements for 20 Mars, Inc., brands, combined with laboratory testing from more than 1,000 respondents – to create...

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