How to approach digital creative optimisation

This article takes a detailed look at how creative optimisation can enhance the performance of digital advertising, enabling marketers to identify and serve the best version of ad creative for key audiences.

Jump to: Definitions | Where to start | Essentials | Checklist | Case study | Further reading

Definitions

What is creative optimisation? Fundamentally, creative optimisation maximises the impact of marketing messages using intelligent algorithms. The optimisation

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