How Lego uses digital to inspire the builders of tomorrow

This event report describes how a customer-centric approach to marketing has helped Lego, the toy company, raise its sales and reputation dramatically.

How Lego uses digital to inspire the builders of tomorrow

Jo Bowman

Lego's closeness to its core values of creativity and learning is what enables it to comfortably straddle the physical world of plastic bricks and the digital world of apps, games, user-generated content and feature films.

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