How 'brand experience' is boosting Renault and Bentley in Australia

This article outlines how Renault and Bentley are rethinking brand experience beyond traditional experiential marketing to overcome brand perception challenges in Australia.

Brand experience is helping car brands to solve business challenges in the Australian market, according to Terri Golder, head of marketing communications at Renault Australia.

And it's not just about experiential marketing – which the automotive...

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