How Xerox Tapped Unlikely B2B Emotions

Geoffrey Precourt

The presentation by Barbara Basney, global advertising director of Xerox, to the Engagement Council meeting of the Advertising Research Foundation (ARF) during New York City's 2009 Advertising Week is the subject of this report by Warc's U.S.

How Xerox Tapped Unlikely B2B Emotions

Geoffrey PrecourtWARC

Geoffrey Precourt is reporting from New York throughout Advertising Week 2009. Read his latest stories and analysis atwarc.com/precourt . 

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