How WWF realigns with Singaporean consumers’ motivations to drive growth in the sustainability sector

Atalia Chua

A significant number of Singaporean consumers who care about sustainability and the environment is helping the World Wide Fund for Nature (WWF) to grow the sector.

Eight out of 10 of customers really care about sustainability, according to the “Sustainability in Singapore” consumer study 2021 by the World Wide Fund for Nature (WWF).

Sharing this statistic at the “Sustainability: The driver of industry innovation in 2023 & beyond” talk during the Futr Asia 2022 conference, WWF Chief Marketing Officer Vivek Kumar said consumers will want to buy a product that is more sustainable if they have access to it.

Yet, many of them feel that companies and businesses are not yet offering things that are sustainable. Therefore, there is a huge gap between supply and demand,...

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