This study investigates the impact of different language interfaces on web-based product searches by Chinese consumers in Taiwan and how language familiarity impacts attitudes about the products found.
How Worldwide Is Marketing Communication On The World Wide Web
Clyde A. WardenChaoyang University of TechnologyMengkuan LaiandWann-Yih WuNational Cheng Kung University
- Don't Panic.
- I'm not panicking!
- Yes you are.
- Alright so I'm panicking, what else ...