How worldwide is marketing on the world wide web

This study investigates the impact of different language interfaces on web-based product searches by Chinese consumers in Taiwan and how language familiarity impacts attitudes about the products found.

How Worldwide Is Marketing Communication On The World Wide Web

Clyde A. WardenChaoyang University of TechnologyMengkuan LaiandWann-Yih WuNational Cheng Kung University

Don't Panic.
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Yes you are.
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