How will we cope with the media future

Sheila Byfield, global director of consumer insight for MindShare, describes some of the dynamic changes (and dubious predictions) of the last 20 years.

How will we Cope with the Media Future?

Sheila ByfieldMindshare

In this special issue, Admappresents a series of articles looking at changes and developments in the media and their implications. Only someone living in a bunker will not have recognised that...