How will discount retailers fare in hard times?

As food prices, energy bills and average mortgage repayments rise, UK consumers are looking for ways to save money, and advertisers are also increasingly emphasising their price competitiveness.

How will discount retailers fare in hard times?

Helen Jones

“Where can you get a lobster for a fiver? The answer is Lidl. It’s stupid to pay more for food than you have to. You can get some good deals on things like washing powder and it’s good quality. If I want something special I will go to my local organic butcher or the local French patisserie, but for every day basics I now shop at Lidl.” - Mary Morgan, a corporate lawyer who lives in Clapham, an affluent part of London. 


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