How Web Banner Designers Work: The Role of Internal Dialogues, Self-Evaluations, and Implicit Communication Theories

In-depth interviews with web banner designers, combined with retrospective protocols, reveal implicit theories of the communication process that they apply during their creation process.

How Web Banner Designers Work: The Role of Internal Dialogues, Self-Evaluations, and Implicit Communication Theories

Marie-Pierre Fourquet-CourbetUniversity of AvignonDidier CourbetUniversity of Nice-Sophia AntipolisMarc VanhueleHEC School of Management...
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