The Australian Associated Brewers Incorporated
How we made 850,000 beer drinkers shout
Author: Joan Lind Agency: M & C Saatchi
- Objectives:To raise public awareness of a government plan to levy a large beer excise tax increase at the same ...
How we made 850,000 beer drinkers shout
Campaign in 2000 on behalf of the Australian Associated Brewers Incorporated to raise public awareness and protest against a government plan to levy a large beer excise tax increase at the same time as the GST was to be implemented.
