How we made 850,000 beer drinkers shout

Campaign in 2000 on behalf of the Australian Associated Brewers Incorporated to raise public awareness and protest against a government plan to levy a large beer excise tax increase at the same time as the GST was to be implemented.

The Australian Associated Brewers Incorporated

How we made 850,000 beer drinkers shout

Author: Joan Lind Agency: M & C Saatchi

Objectives:To raise public awareness of a government plan to levy a large beer excise tax increase at the same ...