How Walkers used co-creation to get the UK to do it a flavour

Bridget Angear and Miranda Sambles

This case study in advertising co-creation shows how Walkers involved the public in a competition to create a new flavour of potato crisp.

How Walkers used co-creation to get the UK to do it a flavour

Bridget Angearand Miranda Sambles

(more TV ads from the Walkers campaign are on the Creative tab)

Walkers crisps (potato chips if you are reading this in the US) is the UK's leading snack food brand...

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