Campaign details
Brand: Uncle TobysBrand owner: NestléEntrant company: Nestlé Australia - AustraliaIdea creation: Forward SydneyMarket: Australia & New ZealandSector: FoodMedia channels: Radio & audio, Outdoor, Out-of-home, Online video, Social mediaBudget: 1 - 3 million
Executive summary
A heritage brand trying to appeal to a younger audience isn’t new. What is new is the way Uncle Tobys reinvented their 125-year-old brand that had lost its place in Australian culture and faced a steady decline due to an ageing customer base.
Resisting the temptation to double...