How Twinings infused a new kids’ drink with real-life needs and parents’ expertise: New consumer insights delivering commercial success and health benefits for kids

Twinings, a tea brand, created an agile and innovative research project that delivered one of the most successful new drinks concepts ever tested – while ultimately aiming to make children healthier in the UK.

Campaign details

Brand: Twinings Agency: The Sound Country: UK

Synopsis

Twinings was entering a brand new category, children's hydration, so they needed new insights that could provide real competitive advantage – and they needed them quickly.

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