How travel brands can rebuild trust after the summer from hell

John Brash

With post-COVID demand booming in the travel category, many providers were caught off guard after pandemic era cutbacks came back to bite. Customer experience was miserable for travellers. How can travel brands win back trust?

While COVID-19 restrictions still fluctuate around the world, the travel industry is seeing strong demand from customers. However, that doesn’t mean that the ways travel brands build relationships with customers will look the same as they did before.

Loyalty doesn’t look quite like it used to – in fact, it’s up for grabs. As the world opens back up, marketers should focus on building trust, which is crucial after years of disruption in the industry.

How has COVID impacted the travel industry?

The outbreak of COVID-19 halted the travel industry’s momentum. While it was disappointing to see the negative...

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