How to win: Building a snack food brand on Amazon

Emma Irwin

This guide outlines the critical elements needed to succeed on Amazon within the snack food category.

The food category on Amazon is hot. E-commerce edible grocery is expected to grow 4.2% in the next five years, with Amazon slated to be the category’s fastest-growing channel.1

And meanwhile, more snack food shoppers are heading online. According to IRi data, 60% of snacking growth has occurred in the e-commerce channel, with Amazon capturing a healthy 23% share of that growth.

So what’s the key to winning in Amazon’s hyper-competitive snack category? We interviewed an e-commerce marketing manager of a leading snack brand on Amazon who told us tight collaboration between marketing and sales teams is...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands