How To Validate A New MR Tool - A Case Study In FMCG

What is happening in a grocery store? What kinds of market research methods are capable of mirroring or replicating customer behaviour in this dynamic environment? Gaming computing has become an important area in computer science and can be used to replicate a grocery store in a realistic and lifelike manner.

How To Validate A New MR Tool?

A case study in FMCG

Ingvar TjostheimNorwegian Computing Center, Norway

Haagen Saether-LarsenRingnes AS, Norway

INTRODUCTION

What is happening in a grocery store? What kinds of market research (mr) methods are capable of mirroring...