How to use Twitter as a brand marketing tool

Mark Blenkinsop

As buzz around social network Twitter has grown, many retail and e-commerce brands have begun to reap the rewards of using it as a marketing, customer-retention and customer-marketing tool.

How to use Twitter as a brand marketing tool

Mark Blenkinsop

Tapping into the power of social media to help market brands is one of the hot topics in marketing, and Twitter is the focus of most of this attention. While there are a growing number of corporate users on Twitter, retail and e-commerce brands have been slow to jump on the bandwagon. However, this is changing, and many in this sector are now reaping the rewards of using Twitter as a retail marketing, customerretention and customer-marketing tool.

Even if they're not planning to do anything on Twitter immediately, it's...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands