How to use Twitter as a brand marketing tool

Mark Blenkinsop

As buzz around social network Twitter has grown, many retail and e-commerce brands have begun to reap the rewards of using it as a marketing, customer-retention and customer-marketing tool.

How to use Twitter as a brand marketing tool

Mark Blenkinsop

Tapping into the power of social media to help market brands is one of the hot topics in marketing, and Twitter is the focus of most of this attention. While there are a growing number of corporate...

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