How to use Twitter as a brand marketing tool

As buzz around social network Twitter has grown, many retail and e-commerce brands have begun to reap the rewards of using it as a marketing, customer-retention and customer-marketing tool.

How to use Twitter as a brand marketing tool

Mark Blenkinsop

Tapping into the power of social media to help market brands is one of the hot topics in marketing, and Twitter is the focus of most of this attention. While there are a growing number of corporate users on Twitter, retail and e-commerce brands have been slow to jump on the bandwagon. However, this is changing, and many in this sector are now reaping the rewards of using Twitter as a retail marketing, customerretention and customer-marketing tool.

Even if they're not planning to do anything on Twitter immediately, it's...

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