How To Use Research To Develop Campaign Ideas
Merry BaskinBaskin Shark
When I worked for Chiat/Day in the early 1980s, account planning was still a novelty British import. My boss, Jane Newman, used to explain to wide-eyed new business clients...
How to use research to develop campaign ideas
Merry Baskin introduces her article by reviewing the work of the account planner since the early 1980s when it was still a novelty.
