How to use emotion to talk to climate sceptics

Sam Peña-Taylor

People care about the climate, but they also feel terrible about it; new research from Kantar and Affectiva indicates how to use the psychology of emotions to improve messaging around this topic.

No longer the sole domain of hair-shirt-wearing lentil-munchers, the environment is a mainstream concern. 

But still, not everyone is on the same page about the extent of the problem, how much power people feel they have to affect the problem, and,...

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