How to unlock the potential of conversational commerce for growth in SEA

When shopping meets digital conversations, there is conversational commerce and that makes it integral to social commerce because of its ability to drive sales and support a full-funnel journey, says Mindshare’s Manasa Harikar.

This article is part of a Spotlight series on social commerce in APAC. Read more

Conversational commerce (c-commerce) is the intersection of shopping and various means of digital conversations, making it an integral part of social commerce.

In Southeast...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands