How to unlock the potential of conversational commerce for growth in SEA

Manasa Harikar

When shopping meets digital conversations, there is conversational commerce and that makes it integral to social commerce because of its ability to drive sales and support a full-funnel journey, says Mindshare’s Manasa Harikar.

This article is part of a Spotlight series on social commerce in APAC. Read more

Conversational commerce (c-commerce) is the intersection of shopping and various means of digital conversations, making it an integral part of social commerce.

In Southeast...

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