How to understand the growing range of consumer touchpoints

Marketers need to understand and combine all channels through which consumers experience brands, and not merely focus on traditional media, as audience and media fragmentation are increasingly interlinked..

How to understand the growing range of consumer touchpoints

Matthew Heath

We all knowx and appreciate the well-worn arguments about just how tough it is to understand and blend the multiplicity of channels now available to us in our attempts to reach and...

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