How to turn Latin American trends into market opportunities

Based on GfK Roper Reports' Worldwide (RRW), a survey conducted annually since 1997 in at least 25 countries including major Latin American countries, the paper identifies consumer lifestyle trends and reveal their consequences in terms of market opportunities and new product development at the global, regional, and country level.

How to turn Latin American trends into market opportunities

Jean-Christophe SallesGfK Latin-America Custom Research, Argentina

INTRODUCTION

Brands and marketers need to innovate to gain attention and differentiation from competitors. This issue is becoming...

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