How to transform sustainability values into mainstream product and service adoption in Asia

Against a backdrop of inflation and supply chain woes, Kantar’s Trezelene Chan explains how brands can encourage the mass adoption of sustainable values in Asia.

Let’s start with a simple truth: the effects of human activity on the environment are in vivid colour all across APAC. You just have to view or read daily news headlines. As Kaveh Zahedi, deputy executive secretary for the UN Economic and Social Commission...

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