How To Tell If Your Advertising Is Working

Joel Rubinson

Television advertising is important for maintaining the value of a brand in a way we can control, yet marketers are increasingly being required to justify the value gained for TV spend.

Brand loyalty
Brand valuation
Recall & recognition
Tracking theories & ideas
Measuring ROI
TV & Connected TV effectiveness
United States
Strategy

How To Tell If Your Advertising Is Working

Joel RubinsonVivaldi Partners

Let's face it—if we compiled a current “what's hot/what's not” list for brand-building options, television advertising would be on the “what's not” side...

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