How To Tell If Your Advertising Is Working
Joel RubinsonVivaldi Partners
Let's face it—if we compiled a current “what's hot/what's not” list for brand-building options, television advertising would be on the “what's not” side...
How To Tell If Your Advertising Is Working
Television advertising is important for maintaining the value of a brand in a way we can control, yet marketers are increasingly being required to justify the value gained for TV spend.
