How To Tell If Your Advertising Is Working

Television advertising is important for maintaining the value of a brand in a way we can control, yet marketers are increasingly being required to justify the value gained for TV spend.

How To Tell If Your Advertising Is Working

Joel RubinsonVivaldi Partners

Let's face it—if we compiled a current “what's hot/what's not” list for brand-building options, television advertising would be on the “what's not” side...