How to target baby boomers

Brent Green

Brent Green, founder of Brent Green & Associates, describes a 'generational' marketing campaign aimed at leading edge baby boomers ( roughly those born between 1946 and 1955) to recruit members for the Colorado Springs Fine Arts Center.

Marketing to older adults (55+)
Older adults (55+) lifestyles & attitudes
Event sponsorship
United States
Strategy

How To Target Baby Boomers

Brent Green Brent Green Associates

Generational marketing as a segmentation approach began with a theory posited by German sociologist Karl Mannheim. A 'Zeitgeist' is a shared feeling for an era and the unique spirit of...

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