How to target baby boomers

Brent Green, founder of Brent Green & Associates, describes a 'generational' marketing campaign aimed at leading edge baby boomers ( roughly those born between 1946 and 1955) to recruit members for the Colorado Springs Fine Arts Center.

How To Target Baby Boomers

Brent Green Brent Green Associates

Generational marketing as a segmentation approach began with a theory posited by German sociologist Karl Mannheim. A 'Zeitgeist' is a shared feeling for an era and the unique spirit of...