How to tap Australia’s booming liquor e-commerce

A recent webinar, ‘eCommerce Expansion’, examined the reasons behind the strong growth and sales of alcohol products in the Australian market.

The digital liquor market is burgeoning in Australia. The ‘eCommerce Expansion’ webinar by IRi and Growth Scope showed that there was significant growth and sales uplift in 2021 compared to 2020.

Annual sales for all retail were A$369.5 billion, of which A$41.5 billion was from online sales and accounting for 11.2% for all sales dollars. Online growth was 27% compared to all retail sales, which only grew by 5.6% – close to one-fifth of online growth.

The channels driving sales

Delving deeper into online sub-channels used for checkout, it shows that retailers with brick-and-mortar stores are still preferred over online-only...

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