How to supercharge effectiveness with attention and creativity

Duncan Craig

Advertising has to be truly creative to grab consumer attention and industry experts discuss how to achieve advertising effectiveness by optimising the impact of digital branding campaigns across all media channels.

Attention in advertising is becoming a central issue for marketers as they seek to optimise the impact of their digital branding campaigns across a widening array of media channels. Marketers must reach KPIs in a period of tightened budgets and fierce competition, making the challenge even more urgent. They are finding that grabbing consumer attention includes being truly creative. 

At an event in Sydney, WARC’s team in Asia, attention software provider Amplified Intelligence, the head of marketing from Volvo Australia, the head of media at broadcaster Foxtel and WPP’s strategy lead gathered to share their insights in the ad effectiveness...

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