How to strategically and steadily prepare for offline store expansion plans
If we look at the current national epidemic prevention and control situation, the impact on the offline economy and brand management in any period of time will provide empirical enlightenment to brands in the medium and long term, telling them what opportunities they should seize. Based on the research and insight of nearly 80 brands conducted by Colliers International, this article analyzes how catering, retail, children and other categories can strategically prepare for online and offline store planning in the period when they dare not venture into it.
