While waiting and watching, how can brands steadily implement the store expansion plan offline?

Sarah Jia

If we look at the current national epidemic prevention and control situation, the impact on the offline economy and brand management in any period of time will provide empirical enlightenment to brands in the medium and long term, telling them what opportunities they should seize. Based on the research and insight of nearly 80 brands conducted by Colliers International, this article analyzes how catering, retail, children and other categories can strategically prepare for online and offline store planning in the period when they dare not venture into it.
  • In the short term, repeated epidemics have made brand development expectations more conservative, but in the long run, chain brands with strong operating strength and high market recognition are optimistic about the market prospects, and will continue to expand after adjusting their development strategies
  • Brands focus on improving their own product capabilities and service capabilities, and concentrate funds to build high-quality stores; some leading brands seize new business opportunities and quickly occupy market share
  • The brand favors professional and strong operational ability owners and ongoing projects, and strives for better cooperation conditions with the help of this market...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands