How to spend a thousand dollars in Asia: a new heuristic to aid channel planning

This paper describes how the mainstream media channels are fragmenting across Asia, and new digital communications possibilities are proliferating.

How to spend a thousand dollars in Asia: a new heuristic to aid channel planning

James ChadwickMindShare Asia-Pacific, Singapore

INTRODUCTION

The Growing But Lumpy Asian Media Landscape

The global media landscape is experiencing a period of unprecedented...

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