How to set digital media budgets

Many marketers fear they are under-investing in digital media or are unsure how to allocate budgets in fast-moving internet and mobile marketing technologies.

How to Set Digital Media Budgets

Mark Renshaw, Leo Burnett/ARC Worldwide 

Whether I'm presenting at a conference, attending an industry event or speaking with a prospective client, I get the sense many people are unsure about their digital media allocation....

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