How to save an iconic Australian radio station – Ask Richard (Branson)
Agency Naked CommunicationsAdvertiser FBi RadioAuthor Adam Ferrier & Glen CassidyTotal Campaign Expenditure Under $500K
Iconic, independent radio station FBi was in a serious dilemma. Due to the GFC and mounting debts FBi was financially struggling. They estimated the station had approximately three months left before it would have undergo extreme restructuring, and that they needed to raise over $500,000 to give themselves a firm financial footing. Unfortunately, they had $0.00 marketing dollars for the campaign.
We knew a few facts that...