How to run a better brainstorming session

Janet Grimes discusses the two critical parts of any brainstorming session from the facilitator's point of view - process and content.

How to Run a Better Brainstorming Session

Janet Grimes

There can be no word in business more mis-used than 'brainstorming'. Any meeting of a few people kicking around a subject tends to be labelled brainstorming. Good brainstorming is purposeful activity...