How to respond to disruptive strategic innovation

Contrary to conventional wisdom, disruptive strategic innovations are not necessarily superior to the traditional ways of competing, nor are they destined to conquer the market.

How To Respond To Disruptive Strategic Innovation

Costantinos D. CharitouN.P. Lanitis LtdandConstantinos MarkidesLondon Business School


In the mid-1990s, European airline giants such as British Airways and KLM came under attack from relative...