How to respond to disruptive strategic innovation

Costantinos C. Markides and Constantinos D. Charitou

Contrary to conventional wisdom, disruptive strategic innovations are not necessarily superior to the traditional ways of competing, nor are they destined to conquer the market.

Driving innovation
Managing the marketing function

How To Respond To Disruptive Strategic Innovation

Costantinos D. CharitouN.P. Lanitis LtdandConstantinos MarkidesLondon Business School

In the mid-1990s, European airline giants such as British Airways and KLM came under attack from relative...

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