How to protect against marketing fraud

Marketing fraud remains a serious problem, even though accountancy practices have been improved to eliminate bad practices and legal frameworks have been tightened (e.g.

How to Protect Against Marketing Fraud

John A. QuelchHarvard Business SchoolWilliam D. WilsonMarketing Productivity Audits

Marketing Expenditure is growing faster than ever before, fuelled by corporate growth objectives that seek to launch new products,...