How to please QSR's most demanding cohort: Gen Z

Details why Gen Z is the most demanding QSR demographic, and how to please these customers.

This article is part of the March 2022 WARC Spotlight US series, “For QSR brands, a menu of disruption, digital, and dazzle”. Read more

There’s a lot of information about Gen Z consumers (those born 1997-2012) - most of it both provocative and insightful. The trick is figuring out what information is most important to success for your brand. In the QSR category, if there’s one thing to know, it is this: Gen Z is your toughest customer.

For the last year, OKRP, in collaboration with Good Run Research and Recreation, has been talking with a panel made...

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