How to optimise marketing spend in 2023

Siriporn Sachamuneewongse

At the recent “Make the most out of your marketing budget” webinar, two marketing professionals discussed how brands will be stretching their ad dollars in 2023.

With 2023 around the corner, marketing executives across the region are planning their marketing strategies for the new year. At the recent “Make the most out of your marketing budget” webinar by HubSpot and Meltwater, marketing gurus presented key insights on how to make the most of the marketing budget in 2023.

Social still on the rise

Upali Dasgupta, marketing director for Asia Pacific at online media monitoring company Meltwater, revealed that social media continues to be on the rise and tops the list for marketing spending in 2023. Dasgupta, who has 19 years’ experience in the field, said this...

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