How to measure the multi-device journey in the era of ‘Good Growth’
Preeti Mascarenhas and Kirsty Toomer
Looks at a framework and models of measurement for brands to succeed in a multi-device landscape, across areas including attribution modelling, influencers and brand value measurement.
Cross-media effects
This article is part of a series of articles from the WARC Guide to cross-media effects. Read more
Asian audiences continue to consume content across various media and devices; binging a Korean dystopia on Netflix, while sending a sticker...