How to measure the multi-device journey in the era of ‘Good Growth’

Looks at a framework and models of measurement for brands to succeed in a multi-device landscape, across areas including attribution modelling, influencers and brand value measurement.

Cross-media effects

This article is part of a series of articles from the WARC Guide to cross-media effects. Read more

Asian audiences continue to consume content across various media and devices; binging a Korean dystopia on Netflix, while sending a sticker...

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