How to measure the effectiveness of a brand? Gaining an understanding of 11 e-tailer marketing strategies

Alfie Adamson

Details how Epiphany measured 11 key e-tailer partners of one of the world’s largest sports apparel brands to uncover which it should continue to work with, and which should be reconsidered.

Abstract

Have you ever wondered how you can objectively measure your brand's effectiveness relative to others? Well, this is what we got tasked with at Epiphany by the world's largest sports apparel brand. We had to bring objectivity to the subjectivity in order to measure which of their 11 key e-tailer partners they should continue to work with, and which should be reconsidered. Let us take you on a journey of how we broke this down, understanding 11 e-tailer strategies in context to their market, audiences, social performances and brand positionings.

Introduction

Traditional market research is dead. Well,...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands