How to measure the effectiveness of a brand? Gaining an understanding of 11 e-tailer marketing strategies

Details how Epiphany measured 11 key e-tailer partners of one of the world’s largest sports apparel brands to uncover which it should continue to work with, and which should be reconsidered.

Abstract

Have you ever wondered how you can objectively measure your brand's effectiveness relative to others? Well, this is what we got tasked with at Epiphanyby the world's largest sports apparel brand. We had to bring objectivity to the subjectivity...

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