How to maximise the return from your online display advertising

As it has matured, we have learned that online advertising can improve awareness and brand perceptions.

How to maximise the return from your online display advertising

As it has matured, we have learned that online advertising can improve awareness and brand perceptions. For a medium where frequency levels can be capped, it is worth noting that the first exposure is the most effective, so aiming for reach among your target is a useful objective to set. Improvements on most key brand measures tend to stabilize after around four exposures.

There are many factors which affect an ad’s ability to perform well online. Placing the ad on a relevant site can make a big difference for some...

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