How to Market to Americas

Allyson L. Stewart-Allen warns that although the UK and U.S.

How to Market to Americans

Letter From America

Allyson L. StewartAllenInternational Marketing Partners

You thought that because the US and the UK have a common language it means we have a common way of marketing? Not so. What is it that makes it so easy for so many UK companies to get into treacle when traipsing across the Atlantic with their wares? Here are a few ideas to help you better appreciate the wacky world of American business.

The clock is king

Americans live (and die) by the clock and the calendar. They are certain that time is a...

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