How to Market to Americans
Letter From America
Allyson L. StewartAllenInternational Marketing Partners
You thought that because the US and the UK have a common language it means we have a common way of marketing? Not so. What is it that makes it so easy for so many UK companies to get into treacle when traipsing across the Atlantic with their wares? Here are a few ideas to help you better appreciate the wacky world of American business.
The clock is king
Americans live (and die) by the clock and the calendar. They are certain that time is a...